Ace

Overview
Developed TUSHY’s first electric bidet, designed to offer a luxury spa-like experience at an accessible price point

The brief required integrating advanced features—heated seat, oscillating spray, and warm air dry—while maintaining a friendly, minimalist design language

Impact
Launched the company’s first electric bidet, expanding the brand into a higher-end category

Drove a 3x increase in AOV for returning customers upgrading from non-electric models

Established new manufacturing and compliance workflows for heated and electronic components

Improved user satisfaction by addressing key pain points: spray precision, drying effectiveness, and remote usability

Built alignment across design, engineering, and sourcing teams to meet aggressive launch timelines and cost targets

Looking Back

While the product hit its core goals, there are two areas I would evolve:

Remote Design (See next project): I’d push for an even more focused, streamlined remote control from the outset and simplify DFM further

Testing Environments: I would advocate for earlier-stage install and use testing in cramped, imperfect bathrooms — closer to real-life conditions